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Hi! I’m Dina! 👋
I’m a marketer turned systems builder with a knack for turning messy data into clear action. I’ve led strategy across brand, product, and analytics teams, and only recently realized there are names for the work I’ve been doing in parallel with my marketing roles: RevOps and Product Adoption.
This portfolio showcases the thinking, tools, and frameworks I’ve used to align teams, improve performance, and drive growth… often through dashboards, playbooks, and enablement tools that help others move faster.
Project Highlights
Triptalker: Building the Ops Engine Behind a Travel Platform
As Head of Marketing at a bootstrapped startup, I aligned product, marketing, and analytics functions through behavioral data strategy, lifecycle design, and custom dashboards. I didn’t realize it at the time, but I was doing RevOps before I knew there was a name for this work. |
Connecting the Dots: Dashboards and Reporting That Drive Strategy
I’ve never been content with surface-level reporting. Whether it was uncovering black box PMax data, unifying GA and backend sources, or enabling executive teams with CAC and CRC models, I’ve consistently built tools that help teams see clearly and act confidently.
Read the full case study here >>
Lou Malnati’s x Mike’s Hot Honey Collab Case Study
Situation
Lou Malnati’s was launching its first-ever limited-time pizza collaboration with Mike’s Hot Honey across its restaurant locations. The goal was to create buzz around the product and drive both in-store visits and online engagement.
Task
As part of the marketing team, I was responsible for driving excitement and awareness for the collab through a strategic paid social campaign. The goal was to ensure creative excellence, maximize performance, and deliver strong results within the 2.5-month promotional window.
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