Dina Louie

Cross-Functional Builder & Amateur Photographer

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Hi! I’m Dina! 👋
I’m a marketing leader who thrives at the intersection of strategy, operations, and execution. Over my career, I’ve built programs across marketing operations, RevOps, and product adoption. Through it all, measurement has been the throughline — from proving brand lift to guiding performance optimizations — ensuring strategies don’t just launch, they drive measurable impact.

This portfolio showcases the thinking, tools, and frameworks I’ve used to align teams, improve performance, and drive growth… often through dashboards, playbooks, and enablement tools that help others move faster.

Project Highlights

Connecting the Dots: Dashboards and Reporting That Drive Strategy
dashboards-graphic

Unified channel performance into actionable dashboards that revealed insights, reshaped campaigns, and drove smarter decisions.
See the insights >>

Driving Growth: Lou Malnati’s x Mike’s Hot Honey Collaboration

Supported a viral collab through paid social, amplifying PR and influencer buzz. The result: record sales days and sustained customer engagement.
Get the full story >>

Optimizing Media Mix to Drive Brand Consideration
Grey Bar Chart Growth Graph

Tested a diversified mix of digital, streaming audio, and radio in one market. Within six months, brand tracking showed a significant lift in consideration.
Check out the results >>

Building the Ops & Data Foundation for a Travel Startup
lifecycle-flywheel

Laid the groundwork at Triptalker with lifecycle mapping, onboarding flows, and cross-functional dashboards — ensuring product, marketing, and analytics could scale together..
Follow the journey >>

Featured Recommendations

“Dina goes to great lengths to deliver excellence. She brings strong analytical skills, a focus on optimization, and builds trusted relationships across teams and partners.”
Jane Whitehead
Vice President, Marketing, QANTAS Airways
“Dina is a master of marketing. She brought a test-and-learn mindset to paid social that made Lou’s a leader in the restaurant vertical. She’s data-driven, detail-oriented, and easy to work with.”
Drew Britton
Account Manager, Meta
“Dina is extremely data-driven, always focused on proving impact. She’s a magician with spreadsheets and can spin up dashboards in seconds through sheer force of will.”
Randy Horton
Product Manager, TripTalker
Read all LinkedIn recommendations here.
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