Dina Louie

Cross-Functional Builder & Amateur Photographer

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Certifications & Trainings

I am always curious about how platforms work and enjoy exploring them to test functionality, expand my knowledge, and stay sharp on platform nuances. I have worked with many adjacent tools and systems (view full list), and I find it valuable to see how core principles and problem-solving approaches apply across different platforms.

đź“Š Marketing Strategy & Analytics

  • Marketing Strategy: Competitive Intelligence
    LinkedIn Learning | July 2025
    Core research techniques to evaluate competitors and uncover whitespace opportunities.

  • Strategic Content Marketing: Attract, Engage, and Retain
    LinkedIn Learning | July 2025
    Lifecycle-aligned techniques for bridging strategy and engagement.

  • Marketing Analytics Foundations
    LinkedIn Learning | July 2025
    Attribution concepts, reporting structure, and data definitions to support success metrics.

  • Marketing Analytics: Presenting Digital Marketing Data
    LinkedIn Learning | August 2025
    Visualization best practices for communicating marketing results with clarity and impact.

  • Marketing Analytics: Setting and Measuring KPIs
    LinkedIn Learning | July 2025
    Metrics planning and dashboard thinking for strategic analysis.

  • Google Analytics 4 (GA4) Essential Training
    LinkedIn Learning | June 2025
    Event-based tracking and reporting in GA4.

  • Customer Journey Mapping with Generative AI
    LinkedIn Learning | July 2025
    Tools and frameworks for mapping multi-channel customer journeys using AI.

  • Connecting with Customers Across Channels: Build Loyalty and Stand Out in the AI Era
    LinkedIn Learning | July 2025
    Lifecycle-driven approach to mobile, retention, and omnichannel messaging.

  • Content Creation Strategy and Tools
    LinkedIn Learning | August 2025
    Tools, frameworks, and writing tips for strategic content creation.

  • Marketing Automation Tools: Overview & Best Practices
    LinkedIn Learning | June 2025
    Platform integration and cross-functional collaboration.

  • Salesforce Platform Basics
    Salesforce Trailhead | May 2025
    CRM objects, reporting, and data structure.

  • Marketing Cloud Basics
    Salesforce Trailhead | May 2025
    Cross-channel personalization basics.

  • Data Modeling
    Salesforce Trailhead | May 2025
    Scalable CRM structuring and workflows.

  • Marketo Engage Core Concepts (In Progress)
    Adobe Experience League | Target: June 2025
    Campaign architecture, targeting, and reporting.

  • Data-Driven Product Management (w/ NASBA Certificate)
    LinkedIn Learning | July 2025
    Product metrics, feedback loops, and agile alignment.

  • Operations Strategy for Business (PMI Recognized)
    LinkedIn Learning | May 2025
    Core principles for cross-functional scale and execution.

View my Salesforce Trailhead profile here.

Updated: August 2025