Skills, Tools & Platforms

A living and constantly evolving list of the tools, platforms and skills I’ve added to my arsenal over the course of my career…

Platform & Tool Governance

Admin-level access and governance responsibility for Martech and Ad Tech platforms, including: HubSpot, Amplitude, Mixpanel, Segment, Klaviyo, Iterable, Campaign Manager, DV360, MediaMath, Adform, Flashtalking, Google Ads, Meta Ads, TikTok Ads, Appcues, Google Tag Manager, Airtable, Asana, JIRA/Confluence; oversight of tagging, platform integrations, audience segmentation, user permissions, data governance workflows, campaign QA processes, and platform performance optimization; Currently pursuing advanced training in Marketo and Salesforce to expand stack capabilities.

Marketing Operations & Program Enablement

Airtable, Asana, JIRA, Launch Readiness, Creative Ops, Roadmapping, Sprint Planning, Stakeholder Alignment, Executive Reporting

AI & Workflow Optimization

Experience incorporating AI tools into marketing workflows for ideation, campaign messaging, and content iteration. Regular use of platforms like ChatGPT and Gemini to support brainstorming, concept testing, and audience targeting. Comfortable evaluating AI outputs for relevance, accuracy, and brand alignment.

Analytics, Insights & Optimization

Amplitude, Mixpanel, Adobe Analytics, Google Analytics/GA4, Looker Studio, PowerBI, Microsoft Clarity, Hotjar, Campaign Testing, UX Feedback Loops (UserTesting, Appcues)

Strategic Ops, Budget & Legal Collaboration

Budget forecasting, PO management, accrual tracking, and pacing oversight across marketing programs and vendor partnerships. Regular collaboration with Finance and Legal teams to review RFPs and contracts, manage SOWs, process invoices, and align campaign spend with cross-functional priorities.

Privacy & Compliance

GDPR, CCPA, Consent Management Workflows, Data Governance Principles

Interested in seeing where I’m adding to my knowledge base? Check out my certifications & trainings here.

Updated: June 2025