I started in performance and content marketing, but quickly found myself operating in the spaces no one fully owned: connecting tools, fixing data gaps, building reporting structures, and aligning teams around the numbers that actually matter.

I’ve worked with startups, legacy brands, and across industries including eCommerce, travel, and hospitality, often in hybrid roles where I’ve collaborated with both internal and external partners. I’ve supported in-house teams, agency relationships, and contract clients, and I tend to thrive in complex, high-context environments where not everything is clearly defined.